3 Ways to Improve Your Cash Flow

Generally, the color red has positive undertones and is often associated with energy, passion or action; however, when it comes to the financial aspects of an organization, red is ...

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Uncovering the Benefits of Robots in Manufacturing [Part 2 of 2]

As industrial robots become faster, smarter, and cheaper, more and more companies are beginning to integrate this technology in conjunction with their workforce. This doesn’t mean ...

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Three Must-See TED Talks on 3D Printing

Additive manufacturing (AM), also known as 3D printing, is a term used to describe several different processes of synthesizing objects. These objects can be almost any shape or ...

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Creating a Marketing Strategy for Sustainable Growth

In today’s highly competitive marketplace, it’s imperative for manufacturers to have a strong marketing strategy in place. A well-structured marketing strategy sets the foundation ...

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How to Set Up and Maximize the Benefits of Google Analytics

If you put the time, effort and money into developing a website, you’re going to want to make sure everything operates as it should. The simplest and most financially ...

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4 California Inventors to Celebrate During National Inventors' Month

The United Inventors Association of the USA, the Academy of Applied Science and Inventor’s Digest magazine declared the month of May to be National Inventors month in 1998 giving ...

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What's Your Sales and Marketing Action Plan? (Part 6 of 6)

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Tactics for Optimal Growth (Part 5 of 6)

How well have you been able to focus on identifying the best marketing tactics to foster growth in your company? Over the past four parts of this sales and marketing series, you ...

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How to Effectively Use Market Research (Part 4 of 6)

Market research assesses what the market looks like by helping you to identify who you are as a company, where your competition stands in relation to you, what markets you could ...

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Using Quick Sales to Increase Revenue (Part 3 of 6)

In previous posts we described how manufacturers can benefit from a strategic marketing and sales plan. In this day and age, it is important for manufacturers to differentiate ...

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The Marketing Mix (Part 2 of 6)

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small ...

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