MFG DAY 2018: A Win for California and the Country

The seventh annual Manufacturing Day was a resounding success in California! MFG DAY continues to draw more and more participants each year, and 2018 was no exception, with nearly ...

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MFG Day 2018: 3 Ways to Get Involved

It’s just one month away! Manufacturing Day 2018 officially arrives on Friday, October 5. This annual celebration gives small and medium-sized manufacturers (SMMs) the chance to ...

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How Good Job Descriptions Help Manufacturers Attract Skilled Employees

When seeking out a new job, potential employees want to understand what will be expected of them and how they will be evaluated if brought onboard; on the other hand, employers ...

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Social Media for Manufacturers: Twitter

The tweet. These days, it seems that when you hear about Twitter it’s usually because a celebrity, politician, or even virtual nobody has posted an online faux-pas, resulting in a ...

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The Impact of Manufacturing Day—and How to Get Involved

Dark, dirty, dangerous. Unfortunately, this outdated perception of manufacturing persists to this day, and it can keep away new talent. By 2025, nearly 25 percent of the United ...

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Why Manufacturers Should Stop Ignoring Social Media

Social media. Love it or hate it, there’s no denying its power. Today, nearly 210 million Americans engage in social media communities, from Facebook to LinkedIn, Twitter to ...

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How a Good Networking Strategy Can Grow Your Business

Hate professional networking? You’re not alone. Unless you’re the eternal extrovert, some people find the networking experience intimidating and phony; from the elevator pitches ...

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A Handful of Manufacturing Sales Training Tips That Actually Work

When looking at reliable percentages for manufacturing sales training, it can be difficult to determine the legit ones from the made-up others. Success rates for salespeople, ...

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Creating a Marketing Strategy for Sustainable Growth

In today’s highly competitive marketplace, it’s imperative for manufacturers to have a strong marketing strategy in place. A well-structured marketing strategy sets the foundation ...

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How to Set Up and Maximize the Benefits of Google Analytics

If you put the time, effort and money into developing a website, you’re going to want to make sure everything operates as it should. The simplest and most financially ...

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What's Your Sales and Marketing Action Plan? (Part 6 of 6)

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