Industrial Case Study
Peerless Injection Mold
Peerless Injection Mold (PIM) started in 1995, providing product design, mold making and injection molded parts. PIM’s two goals were to pursue new
markets, including medical, dental, contract manufacturing and warehouse fulfillment services, while upgrading management skills. At the start of this
project, sales were $6.7M with 38 employees.
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“CMTC made a major contribution to improving
our planning process and sales potential.”
Scott Taylor
President
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Issue/Needs
Some issues facing PIM’s growth were a need to identify strategic planning
priorities, scheduling deadlines and assigning resources to achieve
them. To this end, the senior management team committed to create
their 2003 – 06 strategic plan together. Management also needed to assess
and develop their leadership skills.
Implementation Highlights
CMTC provided a 2 phase approach to assist PIM with achieving their
goals. Phase one, in 2002, was a project to develop an overall sales
strategy. Phase two was training for management that included: a leadership
workshop and team building. In addition, CMTC facilitated the
development of a 3 year strategic plan that included: sales and marketing,
operations, staffing, administration and budgets.
Improvement Description
Several improvements were realized. PIM’s management invited employee
involvement in the planning and review process. As a result, employees felt
empowered and morale improved. A detailed two-year implementation
schedule for the Strategic Plan was prepared; which included measurable
goals, responsibilities, tasks and resources as a management and employee
tool. The sales and strategic plans focused PIM on high yield new
customers.
Financial and Investment Impact
The project led to PIM developing several new customers which are
projected to produce $3.1M in sales and eight new jobs.
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