The Marketing Mix (Part 2 of 6)

Posted by Ellen McKewen on Mar 7, 2016 10:00:00 AM

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small manufacturer’s overall marketing and sales strategy. In this blog post, we focus on developing the right marketing mix to communicate the value of your products or services to your target market by:

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Topics: Sales and Marketing, Marketing Mix

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