CMTC Manufacturing Blog

We succeed because you do.

Social Media for Manufacturers: Facebook

Posted by Steven Brand on Nov 29, 2018 11:25:49 AM

Is your company “liked”? The question may sound silly, but the reality is that companies making themselves available online and through social media are the ones most likely to succeed. It’s no secret that television and radio commercials aren’t as effective as they once were, and print advertising is going the way of the dinosaur. Instead, today’s consumers are seeking out information and doing their shopping online.

Read More

Topics: Social Media, networking, Marketing, Sales and Marketing, Marketing Mix

The Marketing Mix (Part 2 of 6)

Posted by Ellen McKewen on Mar 7, 2016 10:00:00 AM

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small manufacturer’s overall marketing and sales strategy. In this blog post, we focus on developing the right marketing mix to communicate the value of your products or services to your target market by:

Read More

Topics: Sales and Marketing, Marketing Mix