CMTC Manufacturing Blog

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Social Media for Manufacturers: Facebook

Posted by Steven Brand

Is your company “liked”? The question may sound silly, but the reality is that companies making themselves available online and through social media are the ones most likely to succeed. It’s no secret that television and radio commercials aren’t as effective as they once were, and print advertising is going the way of the dinosaur. Instead, today’s consumers are seeking out information and doing their shopping online.

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Topics: Marketing, Sales and Marketing, Social Media, Marketing Mix, networking

The Marketing Mix (Part 2 of 6)

Posted by Ellen McKewen

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small manufacturer’s overall marketing and sales strategy. In this blog post, we focus on developing the right marketing mix to communicate the value of your products or services to your target market by:

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Topics: Sales and Marketing, Marketing Mix