CMTC Manufacturing Blog

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Social Media for Manufacturers: The Ultimate Guide [eBook]

Posted by Steven Brand on Apr 18, 2019 9:00:00 AM

It may seem hard to believe, but in terms of technology, social media is still just a baby. Connecting with others via online social sites gained momentum less than 20 years ago with the arrival of sites like MySpace. Today, social media is a phenomenon, and Americans spend more than 215 weekly minutes connecting with others online through their smartphone, and an additional 100 minutes connecting via laptop, desktop, or tablet.

For small and medium-sized manufacturers (SMMs), social media represents an incredible opportunity for marketing and recruiting. Plus, by building an online social media presence, SMMs can significantly reduce the expense of traditional advertising because it’s inexpensive—or no cost—and it reaches a very broad audience. With social media, SMMs can connect with customers in real-time and engage them in a whole new way.

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Topics: Marketing, Social Media, networking

Social Media for Manufacturers: YouTube

Posted by Steven Brand on Apr 4, 2019 9:15:00 AM

When manufacturers think of social media, LinkedIn and Facebook are probably the first two that come to mind. As a video platform, they may feel YouTube is better suited to funny cat videos. That may have been true in the early days of YouTube, but now it’s more social and influential than ever before. Today, over 300 hours of video are uploaded every minute, so YouTube has something for everyone. And that’s exactly who you’ll find on YouTube: everyone.

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Topics: Social Media, networking, recruiting

Social Media for Manufacturers: LinkedIn

Posted by Steven Brand on Mar 19, 2019 11:13:49 AM


There are nearly 600 million users on LinkedIn, with two new users joining every second. This makes the social media giant one of the best ways to promote your company and products. While being on Facebook, Twitter, and Instagram all help your business connect with others, LinkedIn is truly the place for manufacturers to thrive. It can give you the ability to tap into existing connections, make new ones, and get noticed (it’s also the top-rated social network for lead generation).

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Topics: Social Media, networking, recruiting

Social Media for Manufacturers: Instagram

Posted by Steven Brand on Feb 15, 2019 9:55:12 AM

Just when you’ve gotten used to Facebook and Twitter, along comes another social media site. You might be tempted to roll your eyes and think, not another one! But instead, think of it as another opportunity to promote your business to a broad audience, boost your sales, and recruit new talent. The best part of social media? It can significantly reduce the costs involved with traditional advertising.

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Topics: Social Media, networking

16 Manufacturing Conferences to Attend in 2019

Posted by Steven Brand on Feb 7, 2019 9:05:00 AM

 Conferences are a great way for you and your team to network with others, demo exciting new technologies, learn about topics that interest you, and gain valuable insights from industry experts. Thankfully, there’s no shortage of events happening in 2019! Here are 16 conferences happening in California and around the country that you can attend.

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Topics: networking, Manufacturing Resources, manufacturing conferences

Social Media for Manufacturers: Facebook

Posted by Steven Brand on Nov 29, 2018 11:25:49 AM

Is your company “liked”? The question may sound silly, but the reality is that companies making themselves available online and through social media are the ones most likely to succeed. It’s no secret that television and radio commercials aren’t as effective as they once were, and print advertising is going the way of the dinosaur. Instead, today’s consumers are seeking out information and doing their shopping online.

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Topics: Marketing, Sales and Marketing, Social Media, Marketing Mix, networking

MFG DAY 2018: A Win for California and the Country

Posted by Steven Brand on Nov 14, 2018 10:38:04 AM

The seventh annual Manufacturing Day was a resounding success in California! MFG DAY continues to draw more and more participants each year, and 2018 was no exception, with nearly 2,800 events held across the country. In the Golden State, which boasts the nation’s largest manufacturing sector, it was all hands on deck in celebration of MFG DAY; over 250 sites registered as event hosts and an additional 330+ manufacturers and support organizations, including schools, stakeholders, and other organizations, participated in or sponsored events throughout the month of October.

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Topics: Made in California, networking, MFG DAY, Future of Manufacturing, recruiting

MFG Day 2018: 3 Ways to Get Involved

Posted by Steven Brand on Sep 6, 2018 6:10:43 AM

It’s just one month away! Manufacturing Day 2018 officially arrives on Friday, October 5. This annual celebration gives small and medium-sized manufacturers (SMMs) the chance to showcase their products and capabilities to students, educators, businesspeople, politicians, and the media.  The annual event also helps to dispel misconceptions about modern manufacturing in order to aid in the recruitment of the next generation of talent.

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Topics: Manufacturing, Workforce Development, Manufacturing Tips, employee retirement, networking, manufacturing careers, MFG DAY, Future of Manufacturing, recruiting

How Good Job Descriptions Help Manufacturers Attract Skilled Employees

Posted by Steven Brand on Jul 23, 2018 10:24:37 AM


When seeking out a new job, potential employees want to understand what will be expected of them and how they will be evaluated if brought onboard; on the other hand, employers want to be sure they are interviewing the right candidates for the right job, and not wasting valuable time interviewing under- or over-qualified individuals. One way to ensure each party gets what they want is to craft a well-thought-out and detailed job description.  

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Topics: Millennials, Manufacturers in Training, Maufacturing, Manufacturing Solutiions, motivating employees, employee retirement, employee tribal knowledge, Employee Training, networking, Diversity Training, Workplace Diversity, digital transformation, manufacturing careers, MFG DAY, Future of Manufacturing, job descriptions, recruiting

Social Media for Manufacturers: Twitter

Posted by Steven Brand on Jul 5, 2018 1:32:48 PM

The tweet. These days, it seems that when you hear about Twitter it’s usually because a celebrity, politician, or even virtual nobody has posted an online faux-pas, resulting in a swift backlash that causes a public apology at best and career suicide at worst. Knowing the destructive powers of the little blue bird, why do so many people continue to engage with it? Numbers.

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Topics: Social Media, Manufacturing Tips, networking