CMTC Manufacturing Blog

We succeed because you do.

Social Media for Manufacturers: Facebook

Posted by Steven Brand on Nov 29, 2018 11:25:49 AM

Is your company “liked”? The question may sound silly, but the reality is that companies making themselves available online and through social media are the ones most likely to succeed. It’s no secret that television and radio commercials aren’t as effective as they once were, and print advertising is going the way of the dinosaur. Instead, today’s consumers are seeking out information and doing their shopping online.

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Topics: Social Media, networking, Marketing, Sales and Marketing, Marketing Mix

MFG DAY 2018: A Win for California and the Country

Posted by Steven Brand on Nov 14, 2018 10:38:04 AM

The seventh annual Manufacturing Day was a resounding success in California! MFG DAY continues to draw more and more participants each year, and 2018 was no exception, with nearly 2,800 events held across the country. In the Golden State, which boasts the nation’s largest manufacturing sector, it was all hands on deck in celebration of MFG DAY; over 250 sites registered as event hosts and an additional 330+ manufacturers and support organizations, including schools, stakeholders, and other organizations, participated in or sponsored events throughout the month of October.

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Topics: MFG DAY, recruiting, networking, Made in California, Future of Manufacturing

MFG Day 2018: 3 Ways to Get Involved

Posted by Steven Brand on Sep 6, 2018 6:10:43 AM

It’s just one month away! Manufacturing Day 2018 officially arrives on Friday, October 5. This annual celebration gives small and medium-sized manufacturers (SMMs) the chance to showcase their products and capabilities to students, educators, businesspeople, politicians, and the media.  The annual event also helps to dispel misconceptions about modern manufacturing in order to aid in the recruitment of the next generation of talent.

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Topics: MFG DAY, Future of Manufacturing, manufacturing careers, Manufacturing Tips, Manufacturing, recruiting, networking, employee retirement, Workforce Development

How Good Job Descriptions Help Manufacturers Attract Skilled Employees

Posted by Steven Brand on Jul 23, 2018 10:24:37 AM

 

When seeking out a new job, potential employees want to understand what will be expected of them and how they will be evaluated if brought onboard; on the other hand, employers want to be sure they are interviewing the right candidates for the right job, and not wasting valuable time interviewing under- or over-qualified individuals. One way to ensure each party gets what they want is to craft a well-thought-out and detailed job description.  

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Topics: MFG DAY, Workplace Diversity, Diversity Training, job descriptions, recruiting, manufacturing careers, employee retirement, Millennials, digital transformation, Employee Training, motivating employees, Manufacturing Solutiions, Maufacturing, Manufacturers in Training, employee tribal knowledge, networking, Future of Manufacturing

Social Media for Manufacturers: Twitter

Posted by Steven Brand on Jul 5, 2018 1:32:48 PM

The tweet. These days, it seems that when you hear about Twitter it’s usually because a celebrity, politician, or even virtual nobody has posted an online faux-pas, resulting in a swift backlash that causes a public apology at best and career suicide at worst. Knowing the destructive powers of the little blue bird, why do so many people continue to engage with it? Numbers.

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Topics: Social Media, networking, Manufacturing Tips

The Impact of Manufacturing Day—and How to Get Involved

Posted by Steven Brand on Jun 26, 2018 12:17:35 PM

Dark, dirty, dangerous. Unfortunately, this outdated perception of manufacturing persists to this day, and it can keep away new talent. By 2025, nearly 25 percent of the United States population is expected to be aged 60 or older, meaning many manufacturing workers will be leaving the factory floor. This makes attracting the next generation of workers critical to ensuring the industry remains vibrant. With this thought in mind, the National Association of Manufacturers and the Manufacturing Institute developed National Manufacturing Day.

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Topics: MFG DAY, Manufacturing Day, Manufacturers in Training, apprenticeship programs, networking, Employee Training, manufacturing careers

Why Manufacturers Should Stop Ignoring Social Media

Posted by Steven Brand on May 23, 2018 11:41:50 AM

Social media. Love it or hate it, there’s no denying its power. Today, nearly 210 million Americans engage in social media communities, from Facebook to LinkedIn, Twitter to YouTube. In California alone, there are nearly 30 million active social media users—that’s nearly 80% of the state’s population. By embracing social media, California’s small and medium-sized manufacturers (SMMs) benefit from a low-cost marketing tool that can drive more sales, engage a wide variety of social-demographic groups, recruit new talent, and much more.

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Topics: Social Media, networking

How a Good Networking Strategy Can Grow Your Business

Posted by Steven Brand on Mar 29, 2018 9:26:38 AM

Hate professional networking? You’re not alone. Unless you’re the eternal extrovert, some people find the networking experience intimidating and phony; from the elevator pitches to the “Hi my name is” stickers, it can be a bit of a drag. But did you ever stop to think, perhaps that’s because you’re going about it the wrong way?

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Topics: networking, Manufacturing Solutiions