CMTC Manufacturing Blog

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Social Media for Manufacturers: YouTube

Posted by Steven Brand on Apr 4, 2019 9:15:00 AM

When manufacturers think of social media, LinkedIn and Facebook are probably the first two that come to mind. As a video platform, they may feel YouTube is better suited to funny cat videos. That may have been true in the early days of YouTube, but now it’s more social and influential than ever before. Today, over 300 hours of video are uploaded every minute, so YouTube has something for everyone. And that’s exactly who you’ll find on YouTube: everyone.

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Topics: Social Media, networking, recruiting

Social Media for Manufacturers: LinkedIn

Posted by Steven Brand on Mar 19, 2019 11:13:49 AM


There are nearly 600 million users on LinkedIn, with two new users joining every second. This makes the social media giant one of the best ways to promote your company and products. While being on Facebook, Twitter, and Instagram all help your business connect with others, LinkedIn is truly the place for manufacturers to thrive. It can give you the ability to tap into existing connections, make new ones, and get noticed (it’s also the top-rated social network for lead generation).

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Topics: Social Media, networking, recruiting

MFG DAY 2018: A Win for California and the Country

Posted by Steven Brand on Nov 14, 2018 10:38:04 AM

The seventh annual Manufacturing Day was a resounding success in California! MFG DAY continues to draw more and more participants each year, and 2018 was no exception, with nearly 2,800 events held across the country. In the Golden State, which boasts the nation’s largest manufacturing sector, it was all hands on deck in celebration of MFG DAY; over 250 sites registered as event hosts and an additional 330+ manufacturers and support organizations, including schools, stakeholders, and other organizations, participated in or sponsored events throughout the month of October.

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Topics: Made in California, networking, MFG DAY, Future of Manufacturing, recruiting

MFG Day 2018: 3 Ways to Get Involved

Posted by Steven Brand on Sep 6, 2018 6:10:43 AM

It’s just one month away! Manufacturing Day 2018 officially arrives on Friday, October 5. This annual celebration gives small and medium-sized manufacturers (SMMs) the chance to showcase their products and capabilities to students, educators, businesspeople, politicians, and the media.  The annual event also helps to dispel misconceptions about modern manufacturing in order to aid in the recruitment of the next generation of talent.

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Topics: Manufacturing, Workforce Development, Manufacturing Tips, employee retirement, networking, manufacturing careers, MFG DAY, Future of Manufacturing, recruiting

How Good Job Descriptions Help Manufacturers Attract Skilled Employees

Posted by Steven Brand on Jul 23, 2018 10:24:37 AM


When seeking out a new job, potential employees want to understand what will be expected of them and how they will be evaluated if brought onboard; on the other hand, employers want to be sure they are interviewing the right candidates for the right job, and not wasting valuable time interviewing under- or over-qualified individuals. One way to ensure each party gets what they want is to craft a well-thought-out and detailed job description.  

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Topics: Millennials, Manufacturers in Training, Maufacturing, Manufacturing Solutiions, motivating employees, employee retirement, employee tribal knowledge, Employee Training, networking, Diversity Training, Workplace Diversity, digital transformation, manufacturing careers, MFG DAY, Future of Manufacturing, job descriptions, recruiting