Brand Equity: How to Add Lasting Value to Your Company

Posted by Steven Brand on Dec 1, 2016 1:21:14 PM

A brand is more than just a product, logo, website, or tagline. A brand is all of these taken together to create an intangible effect amongst stakeholders (customers, prospects, suppliers, creditors, employees, government agencies, etc.). Building your company’s brand equity is often an integral part of your business strategy. A recent Forbes magazine article rated these top brands and their value to their respective organizations.

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Topics: Business Management, Strategic Business Planning

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