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Reeve Store Equipment Co.

As a retailer in the early 1900s, Hurum E. Reeve found it difficult to find quality store fixtures for his Torrance, California hardware store. Being a resourceful and talented entrepreneur, he began making his own store fixtures. It did not take long to realize that his “side business” could not only serve his needs, but it could serve those of other retailers as well. So by the late 1920s, his new Hurum E. Reeve Co. became his first priority. By 1931 his new company was building strong, versatile, high-quality metal store fixtures for retailers on the economically booming West Coast. The company's first products included Glass Binning Hardware and what would later become the Universal Line of Stock Hardware.

For over 80 years now, Reeve has designed and manufactured high quality metal store fixtures and display hardware for retail environments. Our foundation is in building stamped metal components such as wall standards and the shelf brackets that fit into them. Our passion is producing custom racks, shelving gondolas, and other store fixtures for today's retailers. Our aim is to always meet our customer's budget and timeline. Our main factory has always been located in Southern California, and has been in Pico Rivera for the last 65 years. We are proud to be Made in California!

Products and Services

Retailers, designers, woodworkers, and distributors look to Reeve Store Equipment Co. for their quality stock and custom metal store fixtures and components. All of these can be finished in a wide variety of plated or powder-coated finishes. Reeve maintains high levels of stock inventory and can manufacture custom items in lead times that are the envy of the store fixture industry.

Our stock products include wall standards, recessed stud/standard systems, shelf brackets, faceouts, metal shelving systems, signholders, table legs, and much more. We combine our innovative engineering capabilities with our comprehensive manufacturing expertise in roll forming, welding, metal finishing, stamping, laser cutting, tube bending, wire fabrication, and more to meet the needs of today's retailer. Reeve has received over 14 retail design awards in the past 18 years.

Manufacturing Processes

Our six building complex in Pico Rivera includes the following fabrication processes: tube cutting, shearing, welding, spot welding, roll forming, punch press operations, tool & die making, laser cutting, press brakes, drill presses, lathes, iron working, wire forming, polishing, electro-plating, and more.

Contact This Manufacturer

Company Name: Reeve Store Equipment Co.

Category: Furniture & Related Products

Location: Pico Rivera, CA

Contact Person: Robert Frackelton

Phone: (562) 949-2535

Email: @



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