Challenge
Pure Lab Solutions faced challenges while building their first website. The company realized that they needed external expertise and strategic marketing support to help market themselves effectively and to establish trust within their customer base. In order to compete in a growing competitive landscape, Pure Lab Solutions sought assistance in developing a new brand identity.
Solution
CMTC assessed Pure Lab Solutions’ needs, goals, and challenges and proposed strategic changes to the company’s marketing efforts in order to optimize business growth. CMTC helped Pure Lab Solutions establish a new brand identity through the creation of various collateral materials, including: a sales brochure, a new website, tradeshow booth assets, vehicle wraps, and updated company graphics - all to strengthen Pure Lab Solutions’ competitive edge in the market.
Impact
With the help of CMTC, Pure Lab Solutions’ new brand identity led to increased visibility and engagement. In turn, Pure Lab Solutions was able to add one job, achieve cost savings of $13,000, and invest $13,000 back into the company. Currently, CMTC continues to support Pure Lab Solutions’ business goals by providing employee training as well as continual access to valuable resources, programs, and expert guidance.
“After working with CMTC, we are now well positioned for future growth including increased sales and new hires. It has been a great experience and we appreciate CMTC’s ongoing professionalism.”
— Pam Wammes, CEO & Co-Founder
