Challenge
Synear Foods USA was successfully selling its frozen food products to U.S. retailers that catered to Chinese consumers but wanted to significantly broaden distribution of its dumpling products by launching into mainstream retailers. While the product packaging appealed to Chinese shoppers, it did not have the branding and “look & feel” to attract general U.S. consumers. The company had started preliminary conversations with Costco and was seeking assistance with branding and packaging design before subsequent meetings with Costco and other U.S. retailers.
Solution
CMTC created a candidate list of new brand names, conducted a preliminary trademark search, and helped Synear Foods to finalize name selection. CMTC then designed a new universal graphic logo that works for all potential Synear products targeted to the mainstream U.S. market, and designed eye-catching packaging that stands out and communicates the products’ features and assets.
Impact
The frozen food packaging upgrades and new branding significantly boosted Synear Foods USA product sales—the company experienced a $500,000 increase in sales and has added 10 jobs. The company also reports an increase in productivity as a result of their work with CMTC.
“After working with CMTC in 2019, we generated great sales - clients really liked the new branding and packaging. As a result, we are currently in talks with Costco. CMTC provided on-time and expert help just when we needed it. I would highly recommend CMTC to other manufacturers.”
— Judy Zhu, COO
