A Physician’s Assistant by education and training, Sami has funded her company and the development of products on her own. Not only is she the owner, but she wears all of the “hats” associated with a manufacturing company. When CMTC was introduced to Tail Lights in April of 2020, Sami was developing the company’s 3rd generation of products and needed help to reach the next level of sales.
CMTC identified several consultants to assist in making three critical changes: 1) the Tail Lights website was completely redesigned – content was updated, navigation was streamlined, and eCommerce was accommodated; 2) search engine optimization was implemented; and 3) a social media campaign was initiated to create a network of influencers.
These services resulted in an increase of traffic to the Tail Lights website of 65% which helped generate a sales increase of 47.8% within a year of the completion of the project. Great results, but CMTC was not finished. CMTC followed up with a lead generation campaign which improved customer awareness and also found an alternate supplier of critical components.
“Working with CMTC has been a godsend. They have provided me with assistance that I couldn’t have done on my own. Invaluable! Assistance and support when I needed it most.”
— Sami Gros, Owner