Tail Lights Inc.

Tail Lights Inc. was established in 2012 by Sami Gros and is the world’s only manufacturer of LED lighting arrays that are designed to be mounted to the tails of horses to enhance visibility and safety not only for the horses and riders, but for motor vehicles that are sharing the road with them. The Tail Lights product was conceived as a result of Sami Gros and her horse being hit by a motor vehicle and realizing that there was a need for this safety product. Today, Tail Light units are sold worldwide to mounted police and patrol units as well as to recreational equestrians.


A Physician’s Assistant by education and training, Sami has funded her company and the development of products on her own. Not only is she the owner, but she wears all of the “hats” associated with a manufacturing company. When CMTC was introduced to Tail Lights in April of 2020, Sami was developing the company’s 3rd generation of products and needed help to reach the next level of sales.


CMTC identified several consultants to assist in making three critical changes: 1) the Tail Lights website was completely redesigned – content was updated, navigation was streamlined, and eCommerce was accommodated; 2) search engine optimization was implemented; and 3) a social media campaign was initiated to create a network of influencers.


These services resulted in an increase of traffic to the Tail Lights website of 65% which helped generate a sales increase of 47.8% within a year of the completion of the project. Great results, but CMTC was not finished. CMTC followed up with a lead generation campaign which improved customer awareness and also found an alternate supplier of critical components.

 “Working with CMTC has been a godsend. They have provided me with assistance that I couldn’t have done on my own. Invaluable! Assistance and support when I needed it most.”

— Sami Gros, Owner

Tail Lights Inc Logo