Sales and marketing Blogs

Market research assesses what the market looks like by helping you to identify who you are as a company, where your competition stands in relation to you, what markets you could ...

In previous posts we described how manufacturers can benefit from a strategic marketing and sales plan. In this day and age, it is important for manufacturers to differentiate ...

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small ...

Stagnant ROIs are often the result of minimal marketing and sales efforts, if any marketing is used at all. Marketing and sales are the functions manufacturers should be actively ...

With manufacturers intently focused on the shop floor, managing projects and meeting deadlines, eCommerce strategizing quickly gets put on the back burner. However, many ...

When times get tough for your organization and financial cuts have to be made, your marketing budget may look like the perfect place to start. And if you already question the ...

As manufacturing customers are increasingly searching for information online that can help them with their job, this has opened the gates for manufacturers to become a major part ...

As one of the most integral industries in the country, manufacturers have a talent for keeping a razor-sharp focus on their production and adapting to new technologies. This trait ...

One of the more popular trends sweeping industries across the country has revolutionized the way organizations serve their customers. By combining some of the most useful tools ...

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. See our Sales & Marketing topic for previous blog posts. If you’re a ...

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. See our Sales & Marketing topic for the previous blog posts. Many ...