CMTC Manufacturing Blog

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Public Relations: Your Portal to Brand Awareness (Part 7 of 8)

Posted by Ellen McKewen

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. See our Sales & Marketing topic for the previous blog posts.

Many manufacturers overlook the importance of Public Relations (PR). Many things fall under the umbrella of PR., but one of the primary goals of PR is to establish relationships with the reporters of local media outlets and trade publications so that they publish articles about your company. By getting quoted or mentioned in news article, you are able to:

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Topics: Sales and Marketing

From SPAM to Welcome: Changing your E-mail Marketing Approach (Part 6 of 8)

Posted by Carrie Pittman

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. Please see previous blog posts in Sales & Marketing topic.

How many SPAM e-mails do you delete a day? Are you sick of receiving endless sales pitches through e-mails? Well, your target audience is no different, and they don’t want to just receive sales pitches from you all the time.

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Topics: Sales and Marketing

How Search Engine Optimization Drives Qualified Leads (Part 5 of 8)

Posted by Ellen McKewen

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. See our Sales & Marketing topic.

Imagine you have the greatest store in the world and you're selling a unique product or services. However, your store is located in the middle of the forrest....

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Topics: Sales and Marketing

Using White Papers as a Marketing Tool (Part 4 of 8)

Posted by Ellen McKewen

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. Read Part 1, 2 and 3 of this series under Sales & Marketing topic. 

We all want to find a way to differentiate ourselves from the competition. In today’s competitive global economy, we can’t just claim to be the best…even if it’s true. We have to prove that we’re the most knowledgeable in our fields. A great way to do this is by publishing white papers. We discussed white papers as part of valuable website content in our previous blog entry.

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Topics: Sales and Marketing

Using Marketing to Generate Leads and Enhance Brand Awareness (Part 1 of 8).

Posted by Ellen McKewen

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. To see previous post, check out the Sales & Marketing topic.

From April through ­June of 2014, CMTC published a 7-part series about social media marketing which was well received. The series was very well-received and many of our readers reached out and asked for more information and tips about marketing.

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Topics: Sales and Marketing

Developing Website Content that Generates Leads (Part 3 of 8)

Posted by Ellen McKewen

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. To see previous post, check out the Sales & Marketing topic.

Creating content for your website can be challenging. In today’s seemingly digital society, your website is often a prospect’s first impression of your company. Your content needs to engage website visitors and get them to trust your company. 

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Topics: Sales and Marketing

How Effective Is Your Website? (Part 2 of 8)

Posted by Carrie Pittman

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. To see previous post, check out the Sales & Marketing topic.

83% of Internet users say that a company’s website has made an influence on their purchasing decision. 

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Topics: Sales and Marketing

4 Ways to Enhance Sales and Marketing Efforts for Exponential Growth

Posted by Carrie Pittman

Written by: John Anderson, Director

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Topics: Sales and Marketing

How to Use Online Videos to Market Your Manufacturing Brand

Posted by Ellen McKewen

Video is increasingly used on the web, as it's a great way to engage your customers. According to HubSpot, it’s projected that 53.5% of the populations and 70.8% of Internet users will watch an online video in 2012. Manufacturers are now realizing that they can use videos for marketing purposes. The power of video is its ability to entertain and engage your customer more than text or images ever could. Videos can be embedded into your website and also shared through LinkedIn, Facebook, YouTube and numerous other social networking sites.

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Topics: Manufacturing, Sales and Marketing

Social Media for Manufacturers: An Important Marketing Tool

Posted by Ellen McKewen

By Ellen McKewen, Marketing Manager, California Manufacturing Technology Consulting® (CMTC)

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Topics: Manufacturing, Sales and Marketing