How to Set Up and Maximize the Benefits of Google Analytics

If you put the time, effort and money into developing a website, you’re going to want to make sure everything operates as it should. The simplest and most financially ...

Read More

Additive Manufacturing: Past, Present and Future

With the possible exception of fire, no technology is ever really ready to contribute to manufacturing in a meaningful way until it’s been given time to grow and expand. Computers ...

Read More

The Challenges of Implementing ERP & Change Management

It is conventional wisdom that ERP is among the most high-risk projects for businesses with respect to broken budgets and schedules. It has been said that ERP implementations are ...

Read More

4 California Inventors to Celebrate During National Inventors' Month

The United Inventors Association of the USA, the Academy of Applied Science and Inventor’s Digest magazine declared the month of May to be National Inventors month in 1998 giving ...

Read More

Subscribe to Our Blog!

Learn more about manufacturing trends from the California Manufacturing Blog. Subscribe now for the latest updates.

What's Your Sales and Marketing Action Plan? (Part 6 of 6)

Read More

Tactics for Optimal Growth (Part 5 of 6)

How well have you been able to focus on identifying the best marketing tactics to foster growth in your company? Over the past four parts of this sales and marketing series, you ...

Read More

How to Effectively Use Market Research (Part 4 of 6)

Market research assesses what the market looks like by helping you to identify who you are as a company, where your competition stands in relation to you, what markets you could ...

Read More

Using Quick Sales to Increase Revenue (Part 3 of 6)

In previous posts we described how manufacturers can benefit from a strategic marketing and sales plan. In this day and age, it is important for manufacturers to differentiate ...

Read More

Why Agile Supply Chains Are Important to Reducing Disruptions

It’s no secret. We’re living in an unpredictable world. Since the collapse of the financial markets in 2008, the business landscape changed forever. Manufacturers have been ...

Read More

The Marketing Mix (Part 2 of 6)

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small ...

Read More

What Makes You Unique? (Part 1 of 6)

Stagnant ROIs are often the result of minimal marketing and sales efforts, if any marketing is used at all. Marketing and sales are the functions manufacturers should be actively ...

Read More