It may seem hard to believe, but in terms of technology, social media is still just a baby. Connecting with others via online social sites gained momentum less than 20 years ago with the arrival of sites like MySpace. Today, social media is a phenomenon, and Americans spend more than 215 weekly minutes connecting with others online through their smartphone, and an additional 100 minutes connecting via laptop, desktop, or tablet.
For small and medium-sized manufacturers (SMMs), social media represents an incredible opportunity for marketing and recruiting. Plus, by building an online social media presence, SMMs can significantly reduce the expense of traditional advertising because it’s inexpensive—or no cost—and it reaches a very broad audience. With social media, SMMs can connect with customers in real-time and engage them in a whole new way.Read More
When manufacturers think of social media, LinkedIn and Facebook are probably the first two that come to mind. As a video platform, they may feel YouTube is better suited to funny cat videos. That may have been true in the early days of YouTube, but now it’s more social and influential than ever before. Today, over 300 hours of video are uploaded every minute, so YouTube has something for everyone. And that’s exactly who you’ll find on YouTube: everyone.Read More
There are nearly 600 million users on LinkedIn, with two new users joining every second. This makes the social media giant one of the best ways to promote your company and products. While being on Facebook, Twitter, and Instagram all help your business connect with others, LinkedIn is truly the place for manufacturers to thrive. It can give you the ability to tap into existing connections, make new ones, and get noticed (it’s also the top-rated social network for lead generation).Read More
Just when you’ve gotten used to Facebook and Twitter, along comes another social media site. You might be tempted to roll your eyes and think, not another one! But instead, think of it as another opportunity to promote your business to a broad audience, boost your sales, and recruit new talent. The best part of social media? It can significantly reduce the costs involved with traditional advertising.Read More
Is your company “liked”? The question may sound silly, but the reality is that companies making themselves available online and through social media are the ones most likely to succeed. It’s no secret that television and radio commercials aren’t as effective as they once were, and print advertising is going the way of the dinosaur. Instead, today’s consumers are seeking out information and doing their shopping online.Read More
The tweet. These days, it seems that when you hear about Twitter it’s usually because a celebrity, politician, or even virtual nobody has posted an online faux-pas, resulting in a swift backlash that causes a public apology at best and career suicide at worst. Knowing the destructive powers of the little blue bird, why do so many people continue to engage with it? Numbers.Read More
Social media. Love it or hate it, there’s no denying its power. Today, nearly 210 million Americans engage in social media communities, from Facebook to LinkedIn, Twitter to YouTube. In California alone, there are nearly 30 million active social media users—that’s nearly 80% of the state’s population. By embracing social media, California’s small and medium-sized manufacturers (SMMs) benefit from a low-cost marketing tool that can drive more sales, engage a wide variety of social-demographic groups, recruit new talent, and much more.Read More
All good things must come to an end. It is our 7th and final blog entry of our social media for manufacturers blog series! If you would like to read the full series, you can access the other entries by clicking on the following links:
Topics: Social Media
Topics: Social Media
Videos serve as very effective marketing tools. While words can explain your products and services to your target audience, videos can visually demonstrate the power of your products. This is why YouTube is Part 5 of our social media for manufacturers series! Our earlier blog entries discussed LinkedIn, Facebook, Twitter and Blogging in case you would like to read the full set!
Topics: Social Media