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Social Media for Manufacturers: The Ultimate Guide [eBook]

Posted by Steven Brand

Social Media for ManufacturersIt may seem hard to believe, but in terms of technology, social media is still just a baby. Connecting with others via online social sites gained momentum less than 20 years ago with the arrival of sites like MySpace. Today, social media is a phenomenon, and Americans spend more than 215 weekly minutes connecting with others online through their smartphone, and an additional 100 minutes connecting via laptop, desktop, or tablet.

For small and medium-sized manufacturers (SMMs), social media represents an incredible opportunity for marketing and recruiting. Plus, by building an online social media presence, SMMs can significantly reduce the expense of traditional advertising because it’s inexpensive—or no cost—and it reaches a very broad audience. With social media, SMMs can connect with customers in real-time and engage them in a whole new way.

6 in 10 companies say maintaining an online presence is critical for the long-term success of their business, so it’s critical that SMMs start getting social. Not sure where to start? No problem. Download a copy of our 18-page guide to everything social media. Our free eBook, Social Media for Manufacturers: The Ultimate Guide, is just a click away!

In this free guide, we’ll explore the five best social sites for SMMs, and help you navigate their intricacies:

1. Facebook (Where Everybody Knows Your Name, 2.5 billion users)

Learn how to:

  • Provide useful information
  • Personalize pages and showcase products
  • Drive traffic to your website
  • Update content
  • Engage your audience

Twitter (Say Hello in 280 Characters or Less, 330 million users)

Learn how to:

  • Get connected
  • Be engaging
  • Utilize #Hashtags
  • Connect with other manufacturers
  • Connect with legislators

LinkedIn (The Professional Network, 600 million users)

Learn how to:

  • Make connections
  • Post valuable and rich content
  • Join LinkedIn groups
  • Use showcase pages
  • Reach a global market

Instagram (The Visual Site Where Millennials and Gen Z Reign, 1 billion users)

Learn how to:

  • Highlight what makes your business and product unique
  • Use Instagram Stories to get noticed
  • Use #Hashtags to expand your reach
  • Mention and collaborate with others
  • Give followers an inside scoop

YouTube (Much More Than Just Funny Cat Videos, 2 billion users)

Learn how to:

  • Create continual content
  • Customize your channel
  • Make titles, tags, and descriptions work
  • Interact with others
  • Collaborate with others

Don’t miss out on the chance to grow your brand, make contacts, recruit talent, and boost your sales. Download our free eBook, Social Media for Manufacturers: The Ultimate Guide, today!

Download eBook

Topics: Marketing, Social Media, networking

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