Brand Equity: How to Add Lasting Value to Your Company

Posted by Steven Brand on Dec 1, 2016 1:21:14 PM

A brand is more than just a product, logo, website, or tagline. A brand is all of these taken together to create an intangible effect amongst stakeholders (customers, prospects, suppliers, creditors, employees, government agencies, etc.). Building your company’s brand equity is often an integral part of your business strategy. A recent Forbes magazine article rated these top brands and their value to their respective organizations.

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Topics: Business Management, Strategic Business Planning

Shift Your Business from Providing Reactive to Proactive Customer Service

Posted by Steven Brand on Nov 22, 2016 3:37:01 PM

For many manufacturing businesses, the default approach in providing customer service is to respond to problems as they arise.

While this reactive method may satisfy the customer for that moment, it fails to take a more proactive approach in handling customer service issues. Instead, imagine if you could solve problems before customers had to call you. Or even better, if you could address issues before they even became aware of them.

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Topics: Manufacturing, Business Management

Why You Should Worry About Your Employees Work-Life Balance

Posted by Steven Brand on Nov 4, 2016 8:30:00 AM

In good economic times and in bad economic times, your employees are your most valuable resource. You always want to receive 100% from your workers, but it is also important to recognize that a strong work-life balance is key to building and keeping a strong workforce.

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Topics: Business Management

Is Your Business Using These E-Mail Guidelines?

Posted by Steven Brand on Nov 3, 2016 8:30:00 AM

Ninety two percent of Internet users in the United States use e-mail. Since many of these e-mails are for business purposes, it’s important to know and use proper e-mail etiquette. While a lot of people understand the importance of following certain rules when writing a business letter, they often forget these rules when composing an e-mail message.

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Topics: Business Management

6 Productivity Tips for Today’s Manufacturing CEO

Posted by Steven Brand on Oct 20, 2016 10:07:14 AM

When you’re the CEO in the manufacturing industry, you’re constantly short on time and have a completely full to-do list. If you’re working on a start-up or pioneering in a new industry, there can be a big menu of ideas. The following are helpful tips that business leaders can consider and apply to their daily workflow right now.

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Topics: Business Management

9 Effective Cost Saving Tips for Manufacturing Companies

Posted by Marjorie Dunn on Sep 16, 2016 10:53:13 AM

As manufacturers, you’re no doubt always looking for cost saving ideas that can help grow your bottom line so you can grow your business. Rather than making large cuts to one or two departments, this goal is often best achieved through several small cost cutting efforts that ultimately add up to a significant amount of savings.

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Topics: Business Management

Moving to a New Facility? Here's A Checklist of Items to Consider

Posted by Ellen McKewen on Jul 7, 2015 10:30:00 AM

For manufacturers, changing facility locations can be a long, expensive, and frustrating process. When moving your production facility from one location to another, you naturally want to avoid unnecessary complications that could pile on more expenses or create delays in getting your new lean manufacturing facility up and operational.

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Topics: Manufacturing, Business Management

Yes, You DO Need an Employee Handbook

Posted by Ellen McKewen on Mar 20, 2015 11:30:00 AM

As a company that takes pride in optimizing the way manufacturers do business across our beautiful state, we also understand the importance of the workforce that makes it all possible. Every employee deserves the right to fair, compliant and peaceful workplace and to help keep everybody in check, employee handbooks serve as the guide to ensuring a positive work environment. Having a road map that details all the need-to-know policies is beneficial to both you (the employer) and your team.

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Topics: Lean Manufacturing, Continuous Improvement, Business Management, Human Resources

Boost Your Google Ranking by Going Mobile

Posted by Ellen McKewen on Mar 17, 2015 10:48:00 AM

Topics: Manufacturing, Consumer, Business Management

4 Effective Marketing Tips for Manufacturers

Posted by Ellen McKewen on Mar 16, 2015 10:00:00 AM

As a professional in the manufacturing industry, the idea of integrating online marketing strategies with your current framework may seem foreign or even unnecessary. That’s understandable. However, when the proper components are implemented, the possibilities of improved customer service and increased number of clients soon become crystal clear.

Some manufacturers enjoy staying the course by only focusing on what has been working for them marketing-wise. And although this may be working, it may be time to try something that will take your firm to the next level with new age marketing techniques.

In this post, we’ll go over some of the crucial online marketing tactics that could change for the better the way your manufacturing company works.

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Topics: Continuous Improvement, Business Management, Technology

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