Challenge
Facing challenges in a competitive and saturated market, Butter Baked Cake Co. struggled with brand differentiation and inconsistent messaging. Butter Baked’s digital presence — including their website and e-commerce platform — was underperforming, requiring improvements in user experience, SEO, and social media strategy. Butter Baked Cake Co. also lacked a structured plan for customer retention and engagement, making it difficult to foster repeat business and loyalty. Additionally, operational inefficiencies in production and fulfillment further hindered Butter Baked’s ability to manage demand and scale effectively.
Solution
To address Butter Baked Cake Co.’s challenges, CMTC conducted consultation sessions to refine brand positioning – these sessions, in combination with a messaging guide, helped to ensure a clear identity and consistent messaging for Butter Baked. CMTC also performed a comprehensive website audit which offered insights on improving functionality, SEO, and user experience, along with strategic recommendations for enhancing Butter Baked Cake Co.’s digital presence. To boost customer retention, CMTC advised on email marketing and loyalty incentives to encourage repeat business and led a SWOT analysis and competitive review to highlight market opportunities and positioning strategies. Finally, CMTC facilitated operational consultations to help with workflow efficiencies and automation tools in order to streamline production and fulfillment processes.
Impact
As a result of their work with CMTC, Butter Baked Cake Co. estimates a $355,320 increase in sales, $25,000 in cost savings, 6 jobs added, and 6 jobs retained. Butter Baked also estimates a total investment of $95,000, including $2,000 in plant equipment, $3,000 in IT, $50,000 in co-manufacturing operations, $10,000 in business development, $10,000 in packaging, and $20,00 in marketing.
“Working with CMTC has been truly transformational for Butter Baked Cake Co., providing invaluable support in marketing, finance, and strategy. From day one, my Client Advisor, Amanda Cheyney, has been an incredible resource — her expertise and guidance have played a key role in stabilizing and growing our business over the past few years. Her unwavering support has helped us navigate challenges and make informed decisions; and I can confidently say that much of our success is thanks to Amanda's knowledge and dedication.”
— Whitney Lounsbury, Owner
