LGM required skilled guidance in defining their position, achieving a competitive advantage, and establishing a unique value proposition in their marketplace. In June 2020, they sought to modernize their brand while still retaining linkages to their 1946 roots. In addition, they looked to increase their new user (organic) search rankings, expand reseller opportunities, and improve their website in order to educate consumers and retailers. For help, LGM turned to CMTC.
CMTC provided website design and development services, with the goal of creating one consistent layout, a user-friendly navigation structure, and a fully responsive design optimized for any device. CMTC’s consultant linked LGM’s existing social media accounts as well as their reference accounts, such as partner logos and memberships, to help improve the user experience on the website. In addition to website design and development, photography services were utilized to capture staff, executive, and product photos. CMTC’s consultant also led a complete rebranding, making sure to retain LGM’s 1946 roots in the design concepts that were created. Other marketing services were delivered by demonstrating the advantages of an integrated CRM system and offering specific recommendations regarding sell sheet content and layout for various markets.
Based on the improvements, LGM estimated a 10% to 15% increase in sales, leading to 2 jobs added. In addition, improved processes resulted in cost reductions of 5%. LGM invested approximately $50,000 in new products and $250,000 in new equipment.
“CMTC was very helpful putting us in contact with the services we needed. They went above and beyond our expectations.”
— John Kenneth Walters, President