Challenge
Demand for the company’s technology has created a need to focus on brand management and crafting new product launch messaging to fit the brand approach. Brand positioning will work to use key emotions surrounding discovery and exploration and the unique performance attributes – and appearance – of Ocean Aero’s AUSV technology. To accomplish this, Ocean Aero needed assistance in updating its website design, photography, video and key brand messages to clearly differentiate and position its unique technology among a range of USV, ASV, AUV and ROV competitors and alternative service offerings.
Solution
CMTC began the project with Ocean Aero to discuss the identification of opportunities through continued product innovation and development of marketing tools to foster growth. The project included:
- Development of brand positioning, company mission statement, and unique selling proposition
- Creation of strategic content marketing materials for consistent use throughout all marketing and PR channels
- Development of web design, sales collateral, and mobile optimization
- Support for the creative direction and development of copywriting, design, production and implementation of marketing tools, which included photography, video, web development, Google analytics, and an SEO program
- 20 retained jobs
- Cost savings of $50,000
“As an emerging manufacturing company, CMTC’s support has been invaluable to our growth.”
— Eric Patten, CEO
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