Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. Please see previous blog posts in Sales & Marketing topic.
How many SPAM e-mails do you delete a day? Are you sick of receiving endless sales pitches through e-mails? Well, your target audience is no different, and they don’t want to just receive sales pitches from you all the time.Read More
Topics: Sales and Marketing
Part 2 –Risks Associated with Exporting
In the first post in this series, we discussed the myriad of opportunities associated with exporting your products (we here at CMTC are glass half-full type of people, after all!).Read More
Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. To see previous post, check out the Sales & Marketing topic.
83% of Internet users say that a company’s website has made an influence on their purchasing decision.Read More
Topics: Sales and Marketing
In the last two decades, California has become synonymous with the technology boom. Silicon Valley offers the latest and greatest in electronics, providing headquarters for tech juggernauts like Google, Apple, Cisco and more. Well, with all do respect to Silicon Valley, it can be all too easy to get distracted by the latest innovations and miss out on the real mover and shaker of California: manufacturing! Here are some reasons why you should keep an eye out for the Golden State’s hottest industry:Read More
“People have been known to achieve more as a result of working with others than against them.”
– Dr. Allan Fromme
In Part 1, Reflections on the Manufacturing Extension Partnership at 25 looked at how the network of Centers grew from the original 7 to today’s 60. In part 2, it looked at the evolution of the services provided to manufacturers. One of the keys to MEP is the word “Partnership.” It is in our name, it is what we do. We recognize the fact that we can’t accomplish the mission alone. We have to work with others –Federal agencies, state agencies and governments, trade and professional associations, universities, community colleges, local consultants, third parties and an array of others.Read More
Part 1 – The Opportunity That Lies Beyond the U.S. Borders
Your company produces a good product for local or national distributorship. Your profits are acceptable (but never as high as you would like), and your sales volume has seen some steady growth but, lately, has been stagnant. You have additional production capacity that you would like to fill. Is exporting the answer to increasing sales and profits for your company? One California manufacturer has found this to be the case, and has been recognized by the President of the United States for its efforts!Read More
National Manufacturing Day was established in 2012 to expand the knowledge about and improve the public’s view of manufacturing careers and the industry’s value to the U.S. economy. The celebration looks to raise awareness about manufacturing’s impact and change the perception of manufacturing careers for future generations. Friday, October 3rd will make the third annual celebration – so save the date!
When considering automation, the first thing that many people will imagine is a robot. As a result, many of us who work in the design of automated systems find that we receive a lot of questions about robots, some of which suggest an inaccurate understanding of the full capabilities or best applications of robots. At other times, many manufacturers, especially those who are new to automation, may never have even considered integrating a robot because they often think that a robot would be too expensive or inappropriate to their needs, when in fact a robot may be perfect for their purposes.
Topics: Advanced Manufacturing
Remember how much fun it was opening your own lemonade stand? You would go to the supermarket with your parents to buy the ingredients, rush home to the kitchen with your siblings to mix everything up, create your own lemonade stand sign, and then head out to the end of your driveway / sidewalk to offer neighbors a cup of watered-down lemonade for 25 cents. While 25 cents per cup wasn’t the greatest profit margin, you still felt the most successful entrepreneur in the world!
Is cybersecurity something you need to worry about as a small manufacturer? In 2011 50 percent of small businesses thought they were too small to be a hacker target, while the Verizon 2013 Data Breach Investigations Report found that 62 percent of breaches impacted smaller organizations. In 2011 the average cost to a small or medium-sized business from a cyber-attack was over $188,000.