CMTC Manufacturing Blog

We succeed because you do.

Carrie Pittman

Recent Posts

From SPAM to Welcome: Changing your E-mail Marketing Approach (Part 6 of 8)

Posted by Carrie Pittman

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. Please see previous blog posts in Sales & Marketing topic.

How many SPAM e-mails do you delete a day? Are you sick of receiving endless sales pitches through e-mails? Well, your target audience is no different, and they don’t want to just receive sales pitches from you all the time.

Read More

Topics: Sales and Marketing

Expand Your Sales by Expanding Your Borders: Part 2 of 3 Risks

Posted by Carrie Pittman on Nov 6, 2014 1:39:00 PM

Part 2 –Risks Associated with Exporting

In the first post in this series, we discussed the myriad of opportunities associated with exporting your products (we here at CMTC are glass half-full type of people, after all!). 

Read More

Topics: Exporting

How Effective Is Your Website? (Part 2 of 8)

Posted by Carrie Pittman

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. To see previous post, check out the Sales & Marketing topic.

83% of Internet users say that a company’s website has made an influence on their purchasing decision. 

Read More

Topics: Sales and Marketing

Beyond Silicon Valley: 4 Reasons to Celebrate CA Manufacturing

Posted by Carrie Pittman

In the last two decades, California has become synonymous with the technology boom.  Silicon Valley offers the latest and greatest in electronics, providing headquarters for tech juggernauts like Google, Apple, Cisco and more. Well, with all do respect to Silicon Valley, it can be all too easy to get distracted by the latest innovations and miss out on the real mover and shaker of California: manufacturing! Here are some reasons why you should keep an eye out for the Golden State’s hottest industry:

Read More

Topics: Manufacturing, Exporting, Manufacturing Technology

Reflections on 25 Years of the MEP Program - Part 3

Posted by Carrie Pittman

“People have been known to achieve more as a result of working with others than against them.”

– Dr. Allan Fromme

 

In Part 1Reflections on the Manufacturing Extension Partnership at 25 looked at how the network of Centers grew from the original 7 to today’s 60. In part 2, it looked at the evolution of the services provided to manufacturers. One of the keys to MEP is the word “Partnership.” It is in our name, it is what we do. We recognize the fact that we can’t accomplish the mission alone. We have to work with others –Federal agencies, state agencies and governments, trade and professional associations, universities, community colleges, local consultants, third parties and an array of others.

Read More

Expand Your Sales by Expanding Your Borders: Part 1 of 3

Posted by Carrie Pittman

Part 1 – The Opportunity That Lies Beyond the U.S. Borders

Your company produces a good product for local or national distributorship.  Your profits are acceptable (but never as high as you would like), and your sales volume has seen some steady growth but, lately, has been stagnant. You have additional production capacity that you would like to fill.  Is exporting the answer to increasing sales and profits for your company?  One California manufacturer has found this to be the case, and has been recognized by the President of the United States for its efforts!

Read More

Topics: Exporting

National Manufacturing Day: A Celebration for CA and the USA!

Posted by Carrie Pittman

National Manufacturing Day was established in 2012 to expand the knowledge about and improve the public’s view of manufacturing careers and the industry’s value to the U.S. economy. The celebration looks to raise awareness about manufacturing’s impact and change the perception of manufacturing careers for future generations. Friday, October 3rd will make the third annual celebration – so save the date!

Read More

Topics: Manufacturing, Food Manufacturing, Change Management, Manufacturing Day

A Simple Guide for Manufacturers on When to Choose a Robot

Posted by Carrie Pittman

When considering automation, the first thing that many people will imagine is a robot. As a result, many of us who work in the design of automated systems find that we receive a lot of questions about robots, some of which suggest an inaccurate understanding of the full capabilities or best applications of robots. At other times, many manufacturers, especially those who are new to automation, may never have even considered integrating a robot because they often think that a robot would be too expensive or inappropriate to their needs, when in fact a robot may be perfect for their purposes.

Read More

Topics: Advanced Manufacturing

Growing your Lemonade Stand: Exporting Drives Sales and Innovation

Posted by Carrie Pittman

Remember how much fun it was opening your own lemonade stand? You would go to the supermarket with your parents to buy the ingredients, rush home to the kitchen with your siblings to mix everything up, create your own lemonade stand sign, and then head out to the end of your driveway / sidewalk to offer neighbors a cup of watered-down lemonade for 25 cents. While 25 cents per cup wasn’t the greatest profit margin, you still felt the most successful entrepreneur in the world!

Read More

Topics: Manufacturing, Exporting, Growth

Small Business, Large Cybersecurity Risks?

Posted by Carrie Pittman

Is cybersecurity something you need to worry about as a small manufacturer? In 2011 50 percent of small businesses thought they were too small to be a hacker target, while the Verizon 2013 Data Breach Investigations Report found that 62 percent of breaches impacted smaller organizations. In 2011 the average cost to a small or medium-sized business from a cyber-attack was over $188,000.

Read More

Topics: Manufacturing, Cybersecurity