CMTC Manufacturing Blog

We succeed because you do.

Ellen McKewen

Recent Posts

How to Effectively Use Market Research (Part 4 of 6)

Posted by Ellen McKewen on Apr 4, 2016 11:00:00 AM

Market research assesses what the market looks like by helping you to identify who you are as a company, where your competition stands in relation to you, what markets you could penetrate and how you can enhance your current customer data.

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Topics: Sales and Marketing, Unique Selling Position

Using Quick Sales to Increase Revenue (Part 3 of 6)

Posted by Ellen McKewen on Mar 24, 2016 2:00:00 PM

In previous posts we described how manufacturers can benefit from a strategic marketing and sales plan. In this day and age, it is important for manufacturers to differentiate themselves from competitors to stay ahead of the competition and increase their own profitability. In our last blog post we discussed the 4 Ps of the Marketing Mix and defined sales and marketing to show how they are completely different functions that need to work together for optimal success and growth. In this post, we’ll be discussing the formula for generating sales quickly by focusing on current and past customers including a three-tiered strategy:

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Topics: Sales and Marketing

The Marketing Mix (Part 2 of 6)

Posted by Ellen McKewen on Mar 7, 2016 10:00:00 AM

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small manufacturer’s overall marketing and sales strategy. In this blog post, we focus on developing the right marketing mix to communicate the value of your products or services to your target market by:

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Topics: Sales and Marketing, Marketing Mix

What Makes You Unique? (Part 1 of 6)

Posted by Ellen McKewen on Feb 26, 2016 10:00:00 AM

Stagnant ROIs are often the result of minimal marketing and sales efforts, if any marketing is used at all. Marketing and sales are the functions manufacturers should be actively engaging with to see continual business growth and increases in ROI. Small and medium-sized manufacturers are missing out on sales opportunities and losing future prospects because they haven’t designed a marketing program specific to their target market--their customers. The goal of sales and marketing strategies is to grow an organization’s business; however, their core concepts are often overlooked by manufacturers of this size.

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Topics: Sales and Marketing

Managing Projects: A 3 Tier Approach to Achieve Better Results

Posted by Ellen McKewen on Feb 11, 2016 9:00:00 AM

Every year brings about new and more efficient processes that manufacturers can take advantage of in order to increase and enhance their upcoming projects. For example, a project management methodology might be used to implement a new software program or install new machinery. For your project to be successful, it has to include change management to ensure acceptance from the people using it. In addition, the project needs to support the corporate strategy. Managing projects can then be viewed as a three tier aproach that is selected and pioneered by a leader and implemented by employees through change management.

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Topics: Change Management, Project Management

How Manufacturers Can Use eCommerce to Increase Sales

Posted by Ellen McKewen on Jan 29, 2016 1:12:51 PM

With manufacturers intently focused on the shop floor, managing projects and meeting deadlines, eCommerce strategizing quickly gets put on the back burner. However, many manufacturing organizations that have implemented a properly designed eCommerce model (online purchasing) have seen an increase in their sales.

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Topics: Sales and Marketing

3 Misconceptions About Technology Consulting You Should Avoid

Posted by Ellen McKewen on Jan 12, 2016 8:00:00 AM

In our rapidly advancing technology world today, many misconceptions seem to be about the use of technology consultants.Technology consultants help businesses decide what computer tools and technologies are best able to help them sustain and grow a profitable business.  

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Topics: IT

How to Improve Your Team Leadership and Supervisory Skills

Posted by Ellen McKewen on Jan 4, 2016 8:21:27 AM

There are many challenges that your manufacturing organization faces on a day to day basis. Those challenges may range from government regulation compliance to ensuring that your employees are getting all of the resources needed to perform their jobs effectively and efficiently.

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Topics: Workforce Development, Human Resources

Seasons Greetings from CMTC

Posted by Ellen McKewen on Dec 21, 2015 9:00:00 AM

Thank you California manufacturers for making our state number one in manufacturing. CMTC wishes you a wonderful holiday season and prosperous 2016.

In 2015, CMTC assisted 938 manufacturers to achieve the following:

  • Cost Savings = $126M
  • Total Sales = $358M
  • Total Investment = $197M
  • Number of jobs impacted = 5,942

CMTC will be closed December 24th through January 3rd. We will be back in the office on January 4, 2016.  We wish you and your families the very best this holiday season and a wonderful and properous New Year. 

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Topics: Manufacturing

Integrate Your Workforce Using Community College Graduates

Posted by Ellen McKewen on Dec 17, 2015 8:00:00 AM

Hiring, developing and retaining your workforce can be a challenging task with the increasing demand for a more technological mindset in the workplace.

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Topics: Workforce Development, Human Resources