CMTC Manufacturing Blog

We succeed because you do.

Ellen McKewen

Recent Posts

How to Effectively Use Market Research (Part 4 of 6)

Posted by Ellen McKewen

Market research assesses what the market looks like by helping you to identify who you are as a company, where your competition stands in relation to you, what markets you could penetrate and how you can enhance your current customer data.

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Topics: Sales and Marketing, Unique Selling Position

Using Quick Sales to Increase Revenue (Part 3 of 6)

Posted by Ellen McKewen

In previous posts we described how manufacturers can benefit from a strategic marketing and sales plan. In this day and age, it is important for manufacturers to differentiate themselves from competitors to stay ahead of the competition and increase their own profitability. In our last blog post we discussed the 4 Ps of the Marketing Mix and defined sales and marketing to show how they are completely different functions that need to work together for optimal success and growth. In this post, we’ll be discussing the formula for generating sales quickly by focusing on current and past customers including a three-tiered strategy:

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Topics: Sales and Marketing

The Marketing Mix (Part 2 of 6)

Posted by Ellen McKewen

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small manufacturer’s overall marketing and sales strategy. In this blog post, we focus on developing the right marketing mix to communicate the value of your products or services to your target market by:

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Topics: Sales and Marketing, Marketing Mix

What Makes You Unique? (Part 1 of 6)

Posted by Ellen McKewen

Stagnant ROIs are often the result of minimal marketing and sales efforts, if any marketing is used at all. Marketing and sales are the functions manufacturers should be actively engaging with to see continual business growth and increases in ROI. Small and medium-sized manufacturers are missing out on sales opportunities and losing future prospects because they haven’t designed a marketing program specific to their target market--their customers. The goal of sales and marketing strategies is to grow an organization’s business; however, their core concepts are often overlooked by manufacturers of this size.

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Topics: Sales and Marketing

Managing Projects: A 3 Tier Approach to Achieve Better Results

Posted by Ellen McKewen

Every year brings about new and more efficient processes that manufacturers can take advantage of in order to increase and enhance their upcoming projects. For example, a project management methodology might be used to implement a new software program or install new machinery. For your project to be successful, it has to include change management to ensure acceptance from the people using it. In addition, the project needs to support the corporate strategy. Managing projects can then be viewed as a three tier aproach that is selected and pioneered by a leader and implemented by employees through change management.

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Topics: Change Management, Project Management

How Manufacturers Can Use eCommerce to Increase Sales

Posted by Ellen McKewen

With manufacturers intently focused on the shop floor, managing projects and meeting deadlines, eCommerce strategizing quickly gets put on the back burner. However, many manufacturing organizations that have implemented a properly designed eCommerce model (online purchasing) have seen an increase in their sales.

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Topics: Sales and Marketing

3 Misconceptions About Technology Consulting You Should Avoid

Posted by Ellen McKewen

In our rapidly advancing technology world today, many misconceptions seem to be about the use of technology consultants.Technology consultants help businesses decide what computer tools and technologies are best able to help them sustain and grow a profitable business.  

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Topics: IT

How to Improve Your Team Leadership and Supervisory Skills

Posted by Ellen McKewen

There are many challenges that your manufacturing organization faces on a day to day basis. Those challenges may range from government regulation compliance to ensuring that your employees are getting all of the resources needed to perform their jobs effectively and efficiently.

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Topics: Workforce Development, Human Resources

Integrate Your Workforce Using Community College Graduates

Posted by Ellen McKewen

Hiring, developing and retaining your workforce can be a challenging task with the increasing demand for a more technological mindset in the workplace.

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Topics: Workforce Development, Human Resources

How to Become Energy Efficient in Manufacturing

Posted by Ellen McKewen on Dec 17, 2015 6:29:56 AM

written proposal for becoming energy efficient in manufacturingWith a challenging economy and advancing government regulations in the business sector, manufacturing organizations, big and small, may feel uncertain about the future state of their energy costs.

It is important for manufacturers to understand energy use and identify the ways you can keep your energy costs as low as possible. If unsure, manufacturing organizations should conduct an energy assessment (audit) to understand the energy rates, see where the majority of the energy is being used, and identify opportunities to reduce energy waste.

Below are some of the most effective ways to help your manufacturing organization manage energy costs.

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Topics: Energy Management