A Handful of Manufacturing Sales Training Tips That Actually Work

Posted by Marjorie Dunn on Oct 12, 2016 9:30:00 AM

When looking at reliable percentages for manufacturing sales training, it can be difficult to determine the legit ones from the made-up others. Success rates for salespeople, research stats from the buyer and even how much they talk to friends before purchases all have percentages assigned to them – just be sure to check statistical sources.

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Topics: Sales and Marketing

How to Set Up and Maximize the Benefits of Google Analytics

Posted by Ellen McKewen on Jun 1, 2016 11:30:00 AM

If you put the time, effort and money into developing a website, you’re going to want to make sure everything operates as it should. The simplest and most financially conservative, or free, method of tracking your website performance is through Google Analytics.

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Topics: Sales and Marketing

What's Your Sales and Marketing Action Plan? (Part 6 of 6)

Posted by Ellen McKewen on May 9, 2016 8:30:00 AM

Topics: Sales and Marketing, Growth, action plan

How to Effectively Use Market Research (Part 4 of 6)

Posted by Ellen McKewen on Apr 4, 2016 11:00:00 AM

Market research assesses what the market looks like by helping you to identify who you are as a company, where your competition stands in relation to you, what markets you could penetrate and how you can enhance your current customer data.

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Topics: Sales and Marketing, Unique Selling Position

Using Quick Sales to Increase Revenue (Part 3 of 6)

Posted by Ellen McKewen on Mar 24, 2016 2:00:00 PM

In previous posts we described how manufacturers can benefit from a strategic marketing and sales plan. In this day and age, it is important for manufacturers to differentiate themselves from competitors to stay ahead of the competition and increase their own profitability. In our last blog post we discussed the 4 Ps of the Marketing Mix and defined sales and marketing to show how they are completely different functions that need to work together for optimal success and growth. In this post, we’ll be discussing the formula for generating sales quickly by focusing on current and past customers including a three-tiered strategy:

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Topics: Sales and Marketing

The Marketing Mix (Part 2 of 6)

Posted by Ellen McKewen on Mar 7, 2016 10:00:00 AM

In the first installment of this series we discussed the importance of developing a unique selling proposition (USP) and how it can contribute to the success of a small manufacturer’s overall marketing and sales strategy. In this blog post, we focus on developing the right marketing mix to communicate the value of your products or services to your target market by:

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Topics: Sales and Marketing, Marketing Mix

What Makes You Unique? (Part 1 of 6)

Posted by Ellen McKewen on Feb 26, 2016 10:00:00 AM

Stagnant ROIs are often the result of minimal marketing and sales efforts, if any marketing is used at all. Marketing and sales are the functions manufacturers should be actively engaging with to see continual business growth and increases in ROI. Small and medium-sized manufacturers are missing out on sales opportunities and losing future prospects because they haven’t designed a marketing program specific to their target market--their customers. The goal of sales and marketing strategies is to grow an organization’s business; however, their core concepts are often overlooked by manufacturers of this size.

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Topics: Sales and Marketing

How Manufacturers Can Use eCommerce to Increase Sales

Posted by Ellen McKewen on Jan 29, 2016 1:12:51 PM

With manufacturers intently focused on the shop floor, managing projects and meeting deadlines, eCommerce strategizing quickly gets put on the back burner. However, many manufacturing organizations that have implemented a properly designed eCommerce model (online purchasing) have seen an increase in their sales.

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Topics: Sales and Marketing

Re-thinking ROI in Marketing (Part 8 of 8)

Posted by Ellen McKewen on Dec 9, 2014 10:00:00 AM

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. See our Sales & Marketing topic for previous blog posts.

If you’re a business owner or manager, chances are you’ve asked your staff to calculate the ROI, or return-on-investment, for your marketing program. On the flip side, if you’re an employee, you’ve probably heard your boss say, “This costs how much? What am I going to get back in return? What’s the ROI on this project?” Commonly ROI is calculated using the following equation:

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Topics: Sales and Marketing

Public Relations: Your Portal to Brand Awareness (Part 7 of 8)

Posted by Ellen McKewen on Dec 2, 2014 10:00:00 AM

Note: this entry is part of a series about using marketing to generate leads and enhance brand awareness. See our Sales & Marketing topic for the previous blog posts.

Many manufacturers overlook the importance of Public Relations (PR). Many things fall under the umbrella of PR., but one of the primary goals of PR is to establish relationships with the reporters of local media outlets and trade publications so that they publish articles about your company. By getting quoted or mentioned in news article, you are able to:

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Topics: Sales and Marketing

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