Ellen McKewen
Recent Posts
Uncovering the Benefits of Robots in Manufacturing [Part 2 of 2]
Posted by Ellen McKewen
As industrial robots become faster, smarter, and cheaper, more and more companies are beginning to integrate this technology in conjunction with their workforce. This doesn’t mean that robots are replacing humans, though. While it is true that some of the more undesirable jobs are being filled by machines, this trend has several more positive outcomes for the manufacturing industry:
Read MoreTopics: Advanced Manufacturing, Manufacturing Technology, robots
Three Must-See TED Talks on 3D Printing
Posted by Ellen McKewen
Additive manufacturing (AM), also known as 3D printing, is a term used to describe several different processes of synthesizing objects. These objects can be almost any shape or size and can be created from almost any material. So what does this mean for the manufacturing industry?
Read MoreTopics: Additive Manufacturing, 3D Printing
The Benefits of Adopting a Continuous Improvement Approach
Posted by Ellen McKewen
Imagine a workplace where productivity was constantly optimized, innovation was always pursued, and new opportunities were frequently discovered! A continuous improvement approach can assist manufacturers to operate on a higher level.
Read MoreTopics: Lean Manufacturing, Continuous Improvement
Creating a Marketing Strategy for Sustainable Growth
Posted by Ellen McKewen
In today’s highly competitive marketplace, it’s imperative for manufacturers to have a strong marketing strategy in place. A well-structured marketing strategy sets the foundation for manufacturers to:
Read MoreAn Overview of Robotics in Manufacturing [Part 1 of 2]
Posted by Ellen McKewen
The word “robot” comes from the Czech word “robotnik”, meaning “to slave.” Factories started using these machines in the early 1960’s to handle some of the more dangerous or mundane tasks that humans didn’t want to do. However, they did more than fill unwanted factory jobs; they completed the work with unprecedented speed and precision. Today, robots perform all kinds of tasks and can be classified according to different criteria such as:
Read MoreTopics: Manufacturing, robotics
How to Set Up and Maximize the Benefits of Google Analytics
Posted by Ellen McKewen
If you put the time, effort and money into developing a website, you’re going to want to make sure everything operates as it should. The simplest and most financially conservative, or free, method of tracking your website performance is through Google Analytics.
Read MoreTopics: Sales and Marketing
4 California Inventors to Celebrate During National Inventors' Month
Posted by Ellen McKewen
The United Inventors Association of the USA, the Academy of Applied Science and Inventor’s Digest magazine declared the month of May to be National Inventors month in 1998 giving recognition to our nation’s creative innovators.
Read MoreTopics: Manufacturing, Innovation
What's Your Sales and Marketing Action Plan? (Part 6 of 6)
Posted by Ellen McKewen
Read MoreTopics: Sales and Marketing, Growth, action plan
Tactics for Optimal Growth (Part 5 of 6)
Posted by Ellen McKewen
How well have you been able to focus on identifying the best marketing tactics to foster growth in your company? Over the past four parts of this sales and marketing series, you learned how to:
Read MoreTopics: Growth
How to Effectively Use Market Research (Part 4 of 6)
Posted by Ellen McKewen
Market research assesses what the market looks like by helping you to identify who you are as a company, where your competition stands in relation to you, what markets you could penetrate and how you can enhance your current customer data.
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