CMTC performed competition and market research, conducted a thorough audit of Client’s website and product lines, and analyzed the effectiveness of the company’s marketing strategy. As a result, a strategic Sales & Marketing Program was developed and deployed to maximize sales growth by a) implementing Search Engine Optimization (SEO) procedures to Client’s ecommerce website, b) reaching out to existing and past customers via Email Marketing, c) identifying and developing new channels for sales by running awareness and acquisition Facebook Ads campaigns, and d) analyzing and reporting metrics and providing data-driven consulting advice and training to authorized company staff on how to grow the customer base, optimize the budgets and minimize the ad-spend.
CMTC structured a project with Fuse that began in November 2018 to assess the changes in Fuse’s quality management system needed to meet the requirements of ISO 9001. The project included training and coaching of key Fuse staff on the development of documentation and the implementation of procedures to improve its processes and meet the requirements of ISO 9001. CMTC also provided project management guidance and trained Fuse team members on the requirements of ISO 9001 and what to expect during a 3rd-party audit. Key staff were trained and mentored on data collection methods and practical coaching was provided to help the Fuse team on implementing all required elements of the ISO 9001 standard that applied to the company.
CMTC assisted in developing a lead generation initiative starting in April, 2018 with the implementation of two growth programs:
- BizBytesTM Sales Activity Program to increase awareness and generate new leads for the company’s product lines
- BizLeadsTM Program to identify and source new prospects in targeted markets
These two programs were implemented in the following steps:
- Email Campaign – An email campaign was launched consisting of three target emailings. The messages were designed and developed using content that came from Artech’s website and product literature. The email campaign list was a combination of new prospects provided through by the BizLeads program as well as from Artech’s customer and prospects lists. ...
Marway Power Systems
CMTC worked with Marway Power Systems on developing value stream process maps that included every step from order entry to payment. A current state map including issues and suggested improvements was created with input from a cross-functional team. Incorporating this input, a new future state map was created that provided a framework and roadmap to improve communication accuracy and improve ease of use, both internally and externally. The project led to the following results:
A new process that allows for production planning to be based on production capacity in terms of hours instead of solely on revenue
A pull system was ...
CMTC began the project with M&R Engineering in June, 2018, beginning with an assessment to identify gaps in its Quality Management System, which included training and coaching on documentation development. CMTC provided all the necessary project planning, consulting expertise, training, support and materials to develop and implement the required changes throughout the organization. A multi-step plan was implemented to prepare the company for successful certification to AS9100: (RevD) by its 3rd-party registrar, which included creation or modification of documentation; implementation and training on procedures; training on internal auditing; corrective action training; and training on Management Review.